Vampires, Hypnosis and Mermaids

Fashion design graduate from Central St Martin’s , Ara Jo is a new designer who is already making her mark in the industry. Choosing such vibrant themes such as Hypnosis, Mermaids and now her latest AW 10 collection based on Vampires, Ara Jo is very varied in her designs. We love the extravagant and theatrical element to her clothing and not surprisingly, Lady GaGa has already been seen wearing one of Ara Jo’s designs in Toronto last year. Ara Jo’s latest collection takes a much darker route, which seems right on trend with the Twilight craze still buzzing.

We would also like to mention how beautifully Ara Jo’s collection has been photographed by Andreas Waldschuetz. He has really captured the dark side to the vampire theme and really manages to bring the collection to life in his photographs.


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