Levi’s Craft Workers Campaign

There is only one word for Levi’s new campaign and that is genius. Levi’s a brand traditionally worn by workers such as cowboys and lumberjacks have taken their newest campaign back to its heritage roots but with a clever twist. The brand has recruited 18 craftsmen and women all from creative industries ranging from singers and directors to nail technicians to be the face of the brand. Customers will be able to follow the craft workers through the brands webpage and they all have a unique story to tell!


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